Risk-Averse Versus Risk-Taking

This is why tRump appears to be winning;

Leading Differently

“The most important thing to remember is this: to be ready at any moment to give up what you are for what you might become.”
– W. E. B. Du Bois

When your goal is to create change in the world, embracing risk is the foundation of leadership. Attempting to mitigate all risk out of an action eliminates any possibility that that action will result in substantive change.

Risk-averse people naively expect that success will simply to come to them.  Risk-takers understand that success requires creative, strategic pursuit. Your goal is to get people to act, and wholeheartedly embracing risk is the only prescription for overcoming complacency, apprehension, and fear of failure.

Risk ≠ Recklessness. The desire for change is not just emotional; it is also rooted in logic. Risk is calculated. It is a carefully considered series of if/then statements that reach a conclusion that risk has a return…

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